Erica Bray
A digital marketing pro with storytelling chops.
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Editing

I love working with teams of writers and producers to shape editorial that will inspire engagement and make an impact. A Northwestern University-trained journalist, I have a discerning eye and ear for what will make for a good story across different platforms (from mobile to desktop) and syndication channels (from digital networks to social media). 

 

As Director of Destinations Content for Travelzoo, I managed the editorial, production and product development for the global tourism board business. I worked with a global team of writers, producers and photo editors to edit thousands of client-sponsored stories and travel news blogs, including Travelzoo-sponsored content for Tribune Media Services syndication.

As Director of Destinations Content for Travelzoo, I managed the editorial, production and product development for the global tourism board business. I worked with a global team of writers, producers and photo editors to edit thousands of client-sponsored stories and travel news blogs, including Travelzoo-sponsored content for Tribune Media Services syndication.

As Director of Digital Content for Donuts Inc., I built a tight network of freelancers and industry experts who contributed to Name.Kitchen, the consumer-facing brand for Donuts Inc. -- and edited all their stories. Articles featured on this microsite championed the new "not-com" domain phenomenon revolutionizing the Internet. Some favorite stories are included in the scroll below.

As Director of Digital Content for Donuts Inc., I built a tight network of freelancers and industry experts who contributed to Name.Kitchen, the consumer-facing brand for Donuts Inc. -- and edited all their stories. Articles featured on this microsite championed the new "not-com" domain phenomenon revolutionizing the Internet. Some favorite stories are included in the scroll below.

As Director of Digital Content for Donuts Inc., I partnered with Inc. and Fast Company on "native stories" that highlighted "not-com" domain use by innovative businesses and online benefits as extolled by experts. I collaborated closely with editors on story leads; consulted on story development by reporters; and oversaw final edits. A few favorite stories are included in the scroll below.

As Director of Digital Content for Donuts Inc., I partnered with Inc. and Fast Company on "native stories" that highlighted "not-com" domain use by innovative businesses and online benefits as extolled by experts. I collaborated closely with editors on story leads; consulted on story development by reporters; and oversaw final edits. A few favorite stories are included in the scroll below.