Erica Bray
A digital marketing pro with storytelling chops.
EBNewPeekabooSmall 5.jpg

Curious about me?

Live from the stage/my workspace

A Northwestern University-trained journalist with more than 15 years of leadership expertise spanning digital, broadcast and print, I am a storyteller who sits at the intersection of content development and business performance. Most, however, know me as the “girl who’s always somewhere.” Work and wanderlust have catapulted me across the globe. 

I began my career as an on-air reporter in Washington, D.C., covering the political aftermath of 9/11 for Midwestern ABC affiliates before transitioning into a documentary producer who reported and wrote Emmy-nominated investigative programs for the likes of A&E and CNBC under the guidance of legendary journalist Bill Kurtis.

Then digital media came calling. As Director of Destinations Content for Travelzoo, I led a global content marketing arm for a travel publisher with 28 million subscribers worldwide and helped to build a new, multimillion-dollar piece of the business that told the stories of fascinating destinations around the world.

Following an around-the-world career sabbatical, I contributed regularly to Yahoo Travel and Orbitz while consulting startups on marketing and brand strategy before landing at Donuts Inc. As its Director of Digital Content, I led global content strategy that supported education and awareness of a new digital trend (“not-com” domains), overseeing website, social and video projects from conception and creation to syndication and optimization. The heart of this work involved uncovering and telling the inspirational stories of entrepreneurs and innovators that tied back to the Donuts mission.

Most recently, I directed content strategy for a few advertising agencies before deciding to turn freelance while building a career in wellness. Having grown up with meditation, and being a yoga practitioner since 1999 (also moonlighting as a teacher while working full time), I intrinsically recognize the benefits that these mindfulness practices have on well-being and aspire to bring them to a wider public. I've also taught journalism classes at Northwestern University and DePaul University.

Contact me at


Yes, I love handstands.
I do a handstand wherever I travel. It's a tradition I've been honoring since I was 19. 
Life, and work, can be way more fun upside down.
It's become a metaphor for how I approach the world.
Who says rightside up is always ... "right"?