Erica Bray
A digital marketing pro with storytelling chops.

Content Marketing - NEW

I've been leading content marketing teams before it became a digital phenomenon. Today, it's a vital piece of business and brand-building. I conceive, produce and optimize content and native advertising programs that get people talking, sharing and taking action. 

A few highlights are below.

TRAVELZOO: FEATURED DESTINATION PROGRAM

  • Co-creator of a customizable digital media program for tourism boards, a product that launched a new, multimillion-dollar vertical business for Travelzoo.
  • Program fused inspiration, education and engagement with tactical booking opportunities for partner hotels, airlines, cruises, tours and entertainment.
  • Syndication included a combination of targeted emails, social media, website and PR -- combination contingent on objectives and budget.
  • RESULTS: Tourism board business grew more than 100% year over year for three years in a row, transforming into a lucrative revenue stream for the company with repeat clients.