Erica Bray
A digital marketing pro with storytelling chops.
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Editing-OLD

I love working with teams of writers and producers to shape editorial that will inspire engagement and make an impact. A Northwestern University-trained journalist, I have a discerning eye and ear for what will make for a good story across different platforms (from mobile to desktop) and syndication channels (from digital networks to social media). 

 As Director of Destinations Content for Travelzoo, I managed the editorial, production and product development for the global tourism board business. I worked with a global team of writers, producers and photo editors to edit thousands of client-sponsored stories and travel news blogs, including Travelzoo-sponsored content for Tribune Media Services syndication.   Travelzoo    Prospects for 2014    Affordable South Africa    Abu Dhabi for Culture

As Director of Destinations Content for Travelzoo, I managed the editorial, production and product development for the global tourism board business. I worked with a global team of writers, producers and photo editors to edit thousands of client-sponsored stories and travel news blogs, including Travelzoo-sponsored content for Tribune Media Services syndication.

Travelzoo

Prospects for 2014

Affordable South Africa

Abu Dhabi for Culture

 I built a tight network of freelancers and industry experts who contributed to Name.Kitchen, the consumer-facing brand for Donuts Inc. -- and edited all their stories. Articles featured on this microsite championed the new "not-com" domain phenomenon revolutionizing the Internet. Some favorites that I edited are below.    This is Quite Possibly the Cheekiest Advertising Agency You'll Ever Meet    This Globetrotting Couple is Launching a Cruise Business That Will Make You Jealous    Offbeat Food Photography Finds a Buzz-worthy Home Online    21 Photography Websites That 'Click' With the Newest Digital Trend    Shedding the Snootiness: 5 Ways Wine Brands Can Be Digitally Relevant With Millennials       

I built a tight network of freelancers and industry experts who contributed to Name.Kitchen, the consumer-facing brand for Donuts Inc. -- and edited all their stories. Articles featured on this microsite championed the new "not-com" domain phenomenon revolutionizing the Internet. Some favorites that I edited are below. 

This is Quite Possibly the Cheekiest Advertising Agency You'll Ever Meet

This Globetrotting Couple is Launching a Cruise Business That Will Make You Jealous

Offbeat Food Photography Finds a Buzz-worthy Home Online

21 Photography Websites That 'Click' With the Newest Digital Trend

Shedding the Snootiness: 5 Ways Wine Brands Can Be Digitally Relevant With Millennials

 

 

 As Director of Digital Content for Donuts Inc., I partnered with Inc. and Fast Company on stories that highlighted "not-com" domain use by innovative businesses and online benefits as extolled by experts. I collaborated closely with editors on story leads; story development by reporters; and final edits.   Click here  for the content hub. A few favorite stories are below.     Slick and Smart: 5 Digital Branding Tips from this Election Season    How One DJ Put a Whole New Spin on His Brand    I'll See You at the .Movie    7 Ways to Put More 'O' in SEO    Soul.camp: A True Overnight Success    Making the Leap: DropZone.marketing    5 Tips on Positioning Your Business for Global Success    

As Director of Digital Content for Donuts Inc., I partnered with Inc. and Fast Company on stories that highlighted "not-com" domain use by innovative businesses and online benefits as extolled by experts. I collaborated closely with editors on story leads; story development by reporters; and final edits.

Click here for the content hub. A few favorite stories are below.
 

Slick and Smart: 5 Digital Branding Tips from this Election Season

How One DJ Put a Whole New Spin on His Brand

I'll See You at the .Movie

7 Ways to Put More 'O' in SEO

Soul.camp: A True Overnight Success

Making the Leap: DropZone.marketing

5 Tips on Positioning Your Business for Global Success